1% For the Planet
1% For the Planet
A word from Tony
For Ready Sweat Go, I wanted the mission to extend beyond providing high-quality, eco-friendly products. But time can be tight when you are the CEO of a one-person operation, a husband and dad of two.
Having looked at different ways of going about it, 1% for the Planet struck a chord. I'll be honest: as well as providing an incredible story (read more below), 1% for the Planet is also remarkably convenient for someone like me. As we launch our new business, we proudly announce our partnership with 1% for the Planet, ideally assisting our commitment to environmental responsibility and a sustainable future.
Why 1% for the Planet?
I've always loved Patagonia outdoor wear. Even before I knew of their story, I just liked the clothes! Patagonia's owner gave 1% of his sales to environmental causes as far back as 1985. Then, after a fishing trip with his friend and fellow business owner, they decided they both would give, and this was the beginning of 1% for the Planet. Their story is one of collective action and impact, bringing businesses and nonprofits together to tackle our Planet's most pressing environmental issues. By joining this movement, we're aligning Ready Sweat Go with a global sustainability and ecological stewardship network, impressive stuff.
Aligning Values with Action:
As a business based in the scenic landscapes of Western Scotland, the beauty of the natural world is not just a backdrop for us but a vital part of our ethos. With two young daughters who inspire me daily, my personal commitment as a founder is to contribute to a world where future generations can thrive and enjoy the great outdoors as we do now. Our little family business gets to provide eco-friendly health and wellness products, helping our customers' physical and mental well-being while giving back to the environment at the same time. How good is that?
Green Products, Greener Practices:
Our commitment goes beyond our partnership with 1% for the Planet. The majority of our products, including our popular 'Ready Pack Go' kits, are designed with environmental sustainability in mind. B-Corp businesses like Fussy, Ocean Bottle and Stubble & Co were high on our 'hit' list to bring on board. We're continually exploring innovative ways to minimize our carbon footprint and champion eco-friendly solutions in every aspect of our business.
Investing in the Future:
Our involvement with 1% for the Planet allows us to support initiatives crucial for environmental conservation and restoration. Whether protecting natural habitats, advocating for clean energy, or supporting sustainable agriculture. We're proud to be able to contribute to these efforts.
Thanks for reading, Tony